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Posts by: Eric Lehnen
In the book that Nick Rosener and I are writing, Shout in the Right Direction, we discuss the core of every business or brand: WHY. Every business or brand has to answer the riddle of “why do we do the things we do?” For most, it is [...]
Shout in the Right Direction, A Book
By Eric Lehnen On February 23, 2012 · Leave a Comment · In Advertising, Digital, General, Marketing, Mobile, Social Media, Technology
In October, I officially teamed up with Nick Rosener, owner of Tech Nick Consulting, to write a book about digital marketing, hence why I haven’t produce any new blog posts. We are pointing out how many businesses and brands lack a lot of the steps needed to build a [...]
I hear a lot about budgeting from people starting a social media campaign or introducing it as a strategy in a marketing plan and often hear a justification for using it: “Well, social media is free.”
This is true on a thin margin because not all costs are accounted for sometimes. It would [...]
Let’s face it, social media can be a buzz word that many throw around:
“You need to optimize your social media.”
“The best way to talk to your customers is social media.”
“Social media is where your customers engage with you.”
I admit, I was one of them. Social media is popular and in many [...]
The Who, What, Where, When, Why of Action Marketing Plans
By Eric Lehnen On September 29, 2011 · Leave a Comment · In Advertising, Digital, Marketing, Social Media
Traditional marketing plans have always been detailed orientated to facilitate everything from the high level objective to the nitty-gritty day-to-day activities. An alternate version of the traditional marketing plan is the action marketing plan. It was created out of the obvious problems of a traditional marketing plan: they are time intensive.
The mentality that drove [...]
Dashboards, Analytics, Ranking, Oh My!
By Eric Lehnen On September 19, 2011 · Leave a Comment · In Advertising, Digital, Marketing, Mobile, Social Media, Technology
After exploring all the tools available to arm businesses, agencies and conversationalists, it is clear that searching lacks clarity. Choosing the right tools goes a long way. In many ways, the saying: “don’t keep all your eggs in one basket” is a double edge sword. There are a hundred ways to measure social media and focusing one [...]
Working with clients to build a marketing plan or consulting requires obvious patience to learn the business and to research their market. But when the client says, “I need to implement this next week,” panic sets in.
In one week, whatever you were working on, is now due. In that one week you are [...]
Like all social media, it’s public. Many business understand they would benefit from using social media, but are worried about providing support to customers or prospects. It could because they are protecting private information, keeping out nosy competitors or even hostile feedback, but there are ways to successfully launch a social media strategy [...]
Klout, Twitalyzer & Peerindex are social ranking tools to justify one’s ability to reach and engage the social network. Are they an ego booster? Why would anyone need these tools? Who should use them? How do they work? One grand question lies within the credibility; are they misleading?
Are they an Ego Booster?
Can be, [...]
Once upon a time last week, I received a call on Skype and was fairly confused as why one would call me. Well it was a robot recording that would repeat endlessly and went a little like this:
This is a notification to update important software. Please go to www…… Failure to do so may [...]
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Social media and marketing consultant for small to medium sized firms to build and execute strategies. This blog is meant to help others understand the importance and how to build proper and successful marketing plans.My Companies
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