BAMF MKTG
Posts by: Eric Lehnen
Responding to Negative Social Media Criticism: The BAMF Way
By Eric Lehnen On August 16, 2011 · Leave a Comment · In Advertising, Digital, Marketing, Social Media
A discussion started from a Forrester tweet:
Two people commented on what to do and it was clear that some of the advice given is circumstantial. In the given business and context, some advice is more applicable. So lets cut through the crap and organize.
[...]
I was discussing the project details with a client last week and the client described in-depth requirements. After talking for about two hours and the client dominating the conversation (who is actually a brilliant person), dropped a near-obvious question: “why doesn’t Google have a CRM system?” I thought to myself for a while [...]
If a CEO tells you to shut up, he or she probably has a damn good reason. They are there for a reason, and this lead to an epiphany that occurred yesterday. Although the CEO did not say “Shut up!”, the meaning was still conveyed. During a meeting with the CEO, the marketing team was [...]
This topic was spurred from a recent event with AT&T and a billing dispute.
Like many people about awful incidents, they communicate their feelings. One day, I was pissed.
When I studied abroad, I enrolled in an international data plan so I could condense my usage and still eat my media. I only [...]
According to Lee Odden (@LeeOdden), the CEO of Top Rank,there are 4 types of media: Paid, Earned, Owned, and Shared. Jeff Korhan (@JeffKorhan), social media marketing speaker, made the comment:
“The line between earned and shared is fuzzy with respect to online content [...]
Using exclusivity can be a great marketing strategy, but in some situations, it will create barriers which inhibits user experience across platforms and integration.
A good example of this is phones and the wireless carriers. Probably a better example is Apple. The innovation of Apple’s product line has unfortunately developed a few [...]
For my first real post coming over to http://ericlehnen.com, I want to start a series of posts related to execution of strategy and campaigns. Let this be the introduction.
So you compiled a list of leads? Now what?
Research.
You obviously have done your research to mark a lead, as a lead. Now find the weaknesses, [...]
Name Change
By Eric Lehnen On July 20, 2011 · Leave a Comment · In Advertising, Digital, Mobile, Social Media, Technology
Oye.
Upon my graduation, I felt it necessary to change the name from “The Student’s Perspective,” to BAMF MKTG. Not only is it politically correct, but its BAMF awesome.
Three reasons why this blog will be better:
1. Bolder
2. More posts
3. More relevant
I am still developing the page and seeing that I [...]
I have finished everything with my Mobile Application Research Study I conducted during my final semester at Winona State University. I attached it below. Copyright is mine, but you are free to use my work as long as you attribute any of my research and the works of th authors and organizations mentioned.
Any thoughts [...]
After many hours of research, I have formulated my final draft for my mobile application research. I will publish it once I receive it from my advisor.
This also brings up another note: I will be changing the name of my blog since I am no longer a student. Any suggestions would be helpful!
About
Social media and marketing consultant for small to medium sized firms to build and execute strategies. This blog is meant to help others understand the importance and how to build proper and successful marketing plans.My Companies
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