BAMF MKTG
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Shout in the Right Direction, A Book
By Eric Lehnen On February 23, 2012 · Leave a Comment · In Advertising, Digital, General, Marketing, Mobile, Social Media, Technology
In October, I officially teamed up with Nick Rosener, owner of Tech Nick Consulting, to write a book about digital marketing, hence why I haven’t produce any new blog posts. We are pointing out how many businesses and brands lack a lot of the steps needed to build a [...]
The Who, What, Where, When, Why of Action Marketing Plans
By Eric Lehnen On September 29, 2011 · Leave a Comment · In Advertising, Digital, Marketing, Social Media
Traditional marketing plans have always been detailed orientated to facilitate everything from the high level objective to the nitty-gritty day-to-day activities. An alternate version of the traditional marketing plan is the action marketing plan. It was created out of the obvious problems of a traditional marketing plan: they are time intensive.
The mentality that drove [...]
Dashboards, Analytics, Ranking, Oh My!
By Eric Lehnen On September 19, 2011 · Leave a Comment · In Advertising, Digital, Marketing, Mobile, Social Media, Technology
After exploring all the tools available to arm businesses, agencies and conversationalists, it is clear that searching lacks clarity. Choosing the right tools goes a long way. In many ways, the saying: “don’t keep all your eggs in one basket” is a double edge sword. There are a hundred ways to measure social media and focusing one [...]
Klout, Twitalyzer & Peerindex are social ranking tools to justify one’s ability to reach and engage the social network. Are they an ego booster? Why would anyone need these tools? Who should use them? How do they work? One grand question lies within the credibility; are they misleading?
Are they an Ego Booster?
Can be, [...]
Responding to Negative Social Media Criticism: The BAMF Way
By Eric Lehnen On August 16, 2011 · Leave a Comment · In Advertising, Digital, Marketing, Social Media
A discussion started from a Forrester tweet:
Two people commented on what to do and it was clear that some of the advice given is circumstantial. In the given business and context, some advice is more applicable. So lets cut through the crap and organize.
[...]
According to Lee Odden (@LeeOdden), the CEO of Top Rank,there are 4 types of media: Paid, Earned, Owned, and Shared. Jeff Korhan (@JeffKorhan), social media marketing speaker, made the comment:
“The line between earned and shared is fuzzy with respect to online content [...]
For my first real post coming over to http://ericlehnen.com, I want to start a series of posts related to execution of strategy and campaigns. Let this be the introduction.
So you compiled a list of leads? Now what?
Research.
You obviously have done your research to mark a lead, as a lead. Now find the weaknesses, [...]
Name Change
By Eric Lehnen On July 20, 2011 · Leave a Comment · In Advertising, Digital, Mobile, Social Media, Technology
Oye.
Upon my graduation, I felt it necessary to change the name from “The Student’s Perspective,” to BAMF MKTG. Not only is it politically correct, but its BAMF awesome.
Three reasons why this blog will be better:
1. Bolder
2. More posts
3. More relevant
I am still developing the page and seeing that I [...]
I have finished everything with my Mobile Application Research Study I conducted during my final semester at Winona State University. I attached it below. Copyright is mine, but you are free to use my work as long as you attribute any of my research and the works of th authors and organizations mentioned.
Any thoughts [...]
About
Social media and marketing consultant for small to medium sized firms to build and execute strategies. This blog is meant to help others understand the importance and how to build proper and successful marketing plans.My Companies
Personal
Follow me on:
- 10 3D printing technologies bringing you the future of medicine http://t.co/RocW982xf1 , 2013/05/08
- @MutMatt haha. @LeahRenter was confused too. Do they have a JavaScript meet up? , 2013/05/02
- @MutMatt ha. Yes java meet up. But not the java you know. , 2013/05/02
- Before I pick what medium to use, I try to see at what my target market's brain looks like. #jmu612 , 2013/05/02
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