In October, I officially teamed up with Nick Rosener, owner of Tech Nick Consulting, to write a book about digital marketing, hence why I haven’t produce any new blog posts. We are pointing out how many businesses and brands lack a lot of the steps needed to build a [...]
Traditional marketing plans have always been detailed orientated to facilitate everything from the high level objective to the nitty-gritty day-to-day activities. An alternate version of the traditional marketing plan is the action marketing plan. It was created out of the obvious problems of a traditional marketing plan: they are time intensive.
The mentality that drove [...]
Like all social media, it’s public. Many business understand they would benefit from using social media, but are worried about providing support to customers or prospects. It could because they are protecting private information, keeping out nosy competitors or even hostile feedback, but there are ways to successfully launch a social media strategy [...]
Klout, Twitalyzer & Peerindex are social ranking tools to justify one’s ability to reach and engage the social network. Are they an ego booster? Why would anyone need these tools? Who should use them? How do they work? One grand question lies within the credibility; are they misleading?
Are they an Ego Booster?
Can be, [...]
This is a notification to update important software. Please go to www…… Failure to do so may [...]
A discussion started from a Forrester tweet:
Two people commented on what to do and it was clear that some of the advice given is circumstantial. In the given business and context, some advice is more applicable. So lets cut through the crap and organize.
I was discussing the project details with a client last week and the client described in-depth requirements. After talking for about two hours and the client dominating the conversation (who is actually a brilliant person), dropped a near-obvious question: “why doesn’t Google have a CRM system?” I thought to myself for a while [...]
“The line between earned and shared is fuzzy with respect to online content [...]
A good example of this is phones and the wireless carriers. Probably a better example is Apple. The innovation of Apple’s product line has unfortunately developed a few [...]
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