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Shout in the Right Direction, A Book
By Eric Lehnen On February 23, 2012 · Leave a Comment · In Advertising, Digital, General, Marketing, Mobile, Social Media, Technology
In October, I officially teamed up with Nick Rosener, owner of Tech Nick Consulting, to write a book about digital marketing, hence why I haven’t produce any new blog posts. We are pointing out how many businesses and brands lack a lot of the steps needed to build a [...]
The Who, What, Where, When, Why of Action Marketing Plans
By Eric Lehnen On September 29, 2011 · Leave a Comment · In Advertising, Digital, Marketing, Social Media
Traditional marketing plans have always been detailed orientated to facilitate everything from the high level objective to the nitty-gritty day-to-day activities. An alternate version of the traditional marketing plan is the action marketing plan. It was created out of the obvious problems of a traditional marketing plan: they are time intensive.
The mentality that drove [...]
Dashboards, Analytics, Ranking, Oh My!
By Eric Lehnen On September 19, 2011 · Leave a Comment · In Advertising, Digital, Marketing, Mobile, Social Media, Technology
After exploring all the tools available to arm businesses, agencies and conversationalists, it is clear that searching lacks clarity. Choosing the right tools goes a long way. In many ways, the saying: “don’t keep all your eggs in one basket” is a double edge sword. There are a hundred ways to measure social media and focusing one [...]
Like all social media, it’s public. Many business understand they would benefit from using social media, but are worried about providing support to customers or prospects. It could because they are protecting private information, keeping out nosy competitors or even hostile feedback, but there are ways to successfully launch a social media strategy [...]
Klout, Twitalyzer & Peerindex are social ranking tools to justify one’s ability to reach and engage the social network. Are they an ego booster? Why would anyone need these tools? Who should use them? How do they work? One grand question lies within the credibility; are they misleading?
Are they an Ego Booster?
Can be, [...]
Once upon a time last week, I received a call on Skype and was fairly confused as why one would call me. Well it was a robot recording that would repeat endlessly and went a little like this:
This is a notification to update important software. Please go to www…… Failure to do so may [...]
Responding to Negative Social Media Criticism: The BAMF Way
By Eric Lehnen On August 16, 2011 · Leave a Comment · In Advertising, Digital, Marketing, Social Media
A discussion started from a Forrester tweet:
Two people commented on what to do and it was clear that some of the advice given is circumstantial. In the given business and context, some advice is more applicable. So lets cut through the crap and organize.
[...]
I was discussing the project details with a client last week and the client described in-depth requirements. After talking for about two hours and the client dominating the conversation (who is actually a brilliant person), dropped a near-obvious question: “why doesn’t Google have a CRM system?” I thought to myself for a while [...]
According to Lee Odden (@LeeOdden), the CEO of Top Rank,there are 4 types of media: Paid, Earned, Owned, and Shared. Jeff Korhan (@JeffKorhan), social media marketing speaker, made the comment:
“The line between earned and shared is fuzzy with respect to online content [...]
Using exclusivity can be a great marketing strategy, but in some situations, it will create barriers which inhibits user experience across platforms and integration.
A good example of this is phones and the wireless carriers. Probably a better example is Apple. The innovation of Apple’s product line has unfortunately developed a few [...]
About
Social media and marketing consultant for small to medium sized firms to build and execute strategies. This blog is meant to help others understand the importance and how to build proper and successful marketing plans.My Companies
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- 10 3D printing technologies bringing you the future of medicine http://t.co/RocW982xf1 , 2013/05/08
- @MutMatt haha. @LeahRenter was confused too. Do they have a JavaScript meet up? , 2013/05/02
- @MutMatt ha. Yes java meet up. But not the java you know. , 2013/05/02
- Before I pick what medium to use, I try to see at what my target market's brain looks like. #jmu612 , 2013/05/02
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