Currently viewing the tag: "Apple"

The “Why” of Marketing

By On March 22, 2012 · Leave a Comment · In General, Marketing

In the book that Nick Rosener and I are writing, Shout in the Right Direction, we discuss the core of every business or brand: WHY. Every business or brand has to answer the riddle of “why do we do the things we do?” For most, it is [...]

Continue Reading →

Exclusivity and Barriers: How it Effects Businesses and Consumers

By On July 29, 2011 · Leave a Comment · In Digital, Marketing, Mobile

Using exclusivity can be a great marketing strategy, but in some situations, it will create barriers which inhibits user experience across platforms and integration.

 

A good example of this is phones and the wireless carriers. Probably a better example is Apple. The innovation of Apple’s product line  has unfortunately developed a few [...]

Continue Reading →
Set your Twitter account name in your settings to use the TwitterBar Section.