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In the book that Nick Rosener and I are writing, Shout in the Right Direction, we discuss the core of every business or brand: WHY. Every business or brand has to answer the riddle of “why do we do the things we do?” For most, it is [...]
Let’s face it, social media can be a buzz word that many throw around:
“You need to optimize your social media.”
“The best way to talk to your customers is social media.”
“Social media is where your customers engage with you.”
I admit, I was one of them. Social media is popular and in many [...]
Dashboards, Analytics, Ranking, Oh My!
By Eric Lehnen On September 19, 2011 · Leave a Comment · In Advertising, Digital, Marketing, Mobile, Social Media, Technology
After exploring all the tools available to arm businesses, agencies and conversationalists, it is clear that searching lacks clarity. Choosing the right tools goes a long way. In many ways, the saying: “don’t keep all your eggs in one basket” is a double edge sword. There are a hundred ways to measure social media and focusing one [...]
Working with clients to build a marketing plan or consulting requires obvious patience to learn the business and to research their market. But when the client says, “I need to implement this next week,” panic sets in.
In one week, whatever you were working on, is now due. In that one week you are [...]
If a CEO tells you to shut up, he or she probably has a damn good reason. They are there for a reason, and this lead to an epiphany that occurred yesterday. Although the CEO did not say “Shut up!”, the meaning was still conveyed. During a meeting with the CEO, the marketing team was [...]
According to Lee Odden (@LeeOdden), the CEO of Top Rank,there are 4 types of media: Paid, Earned, Owned, and Shared. Jeff Korhan (@JeffKorhan), social media marketing speaker, made the comment:
“The line between earned and shared is fuzzy with respect to online content [...]
Using exclusivity can be a great marketing strategy, but in some situations, it will create barriers which inhibits user experience across platforms and integration.
A good example of this is phones and the wireless carriers. Probably a better example is Apple. The innovation of Apple’s product line has unfortunately developed a few [...]
This has been quite some time since my last post, so I excuse my delay. I have been transitioning from the European mindset to an American one which proves to be difficult since I have become accustomed to becoming more relaxed (lazy) with life. Now I am trying to create that “competitive position” again inside [...]
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Social media and marketing consultant for small to medium sized firms to build and execute strategies. This blog is meant to help others understand the importance and how to build proper and successful marketing plans.My Companies
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