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Currently viewing the tag: "Social Media"
I hear a lot about budgeting from people starting a social media campaign or introducing it as a strategy in a marketing plan and often hear a justification for using it: “Well, social media is free.”
This is true on a thin margin because not all costs are accounted for sometimes. It would [...]
Let’s face it, social media can be a buzz word that many throw around:
“You need to optimize your social media.”
“The best way to talk to your customers is social media.”
“Social media is where your customers engage with you.”
I admit, I was one of them. Social media is popular and in many [...]
Dashboards, Analytics, Ranking, Oh My!
By Eric Lehnen On September 19, 2011 · Leave a Comment · In Advertising, Digital, Marketing, Mobile, Social Media, Technology
After exploring all the tools available to arm businesses, agencies and conversationalists, it is clear that searching lacks clarity. Choosing the right tools goes a long way. In many ways, the saying: “don’t keep all your eggs in one basket” is a double edge sword. There are a hundred ways to measure social media and focusing one [...]
Working with clients to build a marketing plan or consulting requires obvious patience to learn the business and to research their market. But when the client says, “I need to implement this next week,” panic sets in.
In one week, whatever you were working on, is now due. In that one week you are [...]
Like all social media, it’s public. Many business understand they would benefit from using social media, but are worried about providing support to customers or prospects. It could because they are protecting private information, keeping out nosy competitors or even hostile feedback, but there are ways to successfully launch a social media strategy [...]
Klout, Twitalyzer & Peerindex are social ranking tools to justify one’s ability to reach and engage the social network. Are they an ego booster? Why would anyone need these tools? Who should use them? How do they work? One grand question lies within the credibility; are they misleading?
Are they an Ego Booster?
Can be, [...]
Responding to Negative Social Media Criticism: The BAMF Way
By Eric Lehnen On August 16, 2011 · Leave a Comment · In Advertising, Digital, Marketing, Social Media
A discussion started from a Forrester tweet:
Two people commented on what to do and it was clear that some of the advice given is circumstantial. In the given business and context, some advice is more applicable. So lets cut through the crap and organize.
[...]
This topic was spurred from a recent event with AT&T and a billing dispute.
Like many people about awful incidents, they communicate their feelings. One day, I was pissed.
When I studied abroad, I enrolled in an international data plan so I could condense my usage and still eat my media. I only [...]
According to Lee Odden (@LeeOdden), the CEO of Top Rank,there are 4 types of media: Paid, Earned, Owned, and Shared. Jeff Korhan (@JeffKorhan), social media marketing speaker, made the comment:
“The line between earned and shared is fuzzy with respect to online content [...]
RockMelt was introduced to me through word of mouth from a colleague at my agency. The message was simply put that I should check it out and from the link I was given, it seemed worth doing, after all it is designed for social media, sharing and keeping up with [...]
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Social media and marketing consultant for small to medium sized firms to build and execute strategies. This blog is meant to help others understand the importance and how to build proper and successful marketing plans.My Companies
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