Currently viewing the tag: "Strategy"

Three Reason Why Social Media Isn’t For You

By On October 26, 2011 · Leave a Comment · In General, Marketing, Social Media

Let’s face it, social media can be a buzz word that many throw around:

“You need to optimize your social media.”

“The best way to talk to your customers is social media.”

“Social media is where your customers engage with you.”

I admit, I was one of them. Social media is popular and in many [...]

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Responding to Negative Social Media Criticism: The BAMF Way

By On August 16, 2011 · Leave a Comment · In Advertising, Digital, Marketing, Social Media

A discussion started from a Forrester tweet:

 

 

 

 

 

Two people commented on what to do and it was clear that some of the advice given is circumstantial. In the given business and context, some advice is more applicable. So lets cut through the crap and organize.

[...]

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Exclusivity and Barriers: How it Effects Businesses and Consumers

By On July 29, 2011 · Leave a Comment · In Digital, Marketing, Mobile

Using exclusivity can be a great marketing strategy, but in some situations, it will create barriers which inhibits user experience across platforms and integration.

 

A good example of this is phones and the wireless carriers. Probably a better example is Apple. The innovation of Apple’s product line  has unfortunately developed a few [...]

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