Currently viewing the tag: "Tactics"

Three Reason Why Social Media Isn’t For You

By On October 26, 2011 · Leave a Comment · In General, Marketing, Social Media

Let’s face it, social media can be a buzz word that many throw around:

“You need to optimize your social media.”

“The best way to talk to your customers is social media.”

“Social media is where your customers engage with you.”

I admit, I was one of them. Social media is popular and in many [...]

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The Who, What, Where, When, Why of Action Marketing Plans

By On September 29, 2011 · Leave a Comment · In Advertising, Digital, Marketing, Social Media

Traditional marketing plans have always been detailed orientated to facilitate everything from the high level objective to the nitty-gritty day-to-day activities. An alternate version of the traditional marketing plan is the action marketing plan. It was created out of the obvious problems of a traditional marketing plan: they are time intensive.

The mentality that drove [...]

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How not to Rush Marketing Tactics

By On September 7, 2011 · Leave a Comment · In Marketing, Social Media

Working with clients to build a marketing plan or consulting requires obvious patience to learn the business and to research their market. But when the client says, “I need to implement this next week,” panic sets in.

In one week, whatever you were working on, is now due. In that one week you are [...]

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